Mira
Year
2025
TYPE
Mobile
SCOPE
UI Design
CONTEXT
Ecommerce
Concept
DURATION
1 week
OVERVIEW
Mira is a conceptual UI exploration adapting an existing web-based e-commerce into a refined, minimal mobile experience for a contemporary fashion brand.
CHALLENGE
Web e-commerce structures are built for space. Wide grids, layered navigation, and dense product listings rely on the flexibility of desktop layouts. Mobile applications operate under different constraints – limited screen size, gesture-based navigation, and reduced attention span. Mira began as an exercise in reconciling these two realities.
The challenge was to reinterpret existing modules – from product listings to checkout – into a clean, contemporary mobile interface. The goal was not to redesign the architecture, but to refine its expression: reducing cognitive load, improving clarity, and introducing a more sophisticated visual language while respecting the e-commerce structure.
PROCESS
Defined the visual direction of the fictional fashion brand, ensuring a cohesive identity across the interface.
Adjusted layouts and hierarchy to better suit mobile proportions, reorganizing content blocks from the web structure into clearer vertical flows.
Designed high-fidelity screens covering core ecommerce modules.
Prototyped key interactions and interface states to simulate navigation within an app environment.
SOLUTION
Mira resulted in a clean, minimal mobile ecommerce interface. The visual language prioritizes whitespace, restrained color usage, and clear typographic hierarchy, allowing products and imagery to lead the experience.
Each module – from onboarding to search, categories, product lists, product page, cart, favorites, landing page, and ratings – was designed to feel visually consistent and lightweight.
IMPACT
Although conceptual, Mira became a visual reference during a parallel redesign process happening within the company. The project was presented as a proposal to elevate the aesthetic and perceived quality of the existing SaaS.
Internally, it was received as a significant step up in visual maturity and execution standard – especially considering the one-week timeline. The exercise demonstrated how a focused refinement of interface language could meaningfully raise the overall quality bar of the product.
